Privacy Policy
Website Privacy Policy
Last modified January 1, 2025
Introduction
The Fynder Group, Inc., a Delaware corporation doing business as Nature’s Fynd (the “Company” or “We” or “Us”) respects your privacy.
This policy describes the types of personal information we may collect from you or that you may provide when you visit the website https://www.naturesfynd.com (our “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing information that we collect through:
- This Website.
- Email messages that we send to you and other electronic communications between you and this Website.
It does not apply to information collected by:
- Us offline or through any other means, including on any other website operated by Company or any third party; or
- Any third party, including through any application or content (including advertising) that may link to or be accessible from the Website.
Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. This privacy policy may change from time to time (see Changes to Our Privacy Policy). Please check this privacy policy periodically for updates.
Children Under the Age of 13
Our Website is not intended for children under 13 years of age. No one under age 13 may provide any personal information to the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website.
How We Collect Personal Information
We and our service providers collect your personal information:
- Directly from you when you provide it to us.
- Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other tracking technologies.
- From third party sources.
Personal Information You Provide to Us
The personal information we collect on or through our Website may include:
- Information that you provide by filling in forms on our Website, such when you subscribe to our newsletter. This information may include your contact information, such as your first and last name, email address, and zip code. We may also ask you for information when you report a problem with our Website.
- Marketing information, such as your preferences for receiving communications about our services, and details about how you engage with our communications.
- Records and copies of your correspondence (including email addresses), if you contact us.
- Your responses to surveys that we might ask you to complete for research purposes.
- Usage information, such as information about how you use our Website and interact with us, including information you provide when you use any interactive features of the Website, and your search queries on the Website.
Personal Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Website, we, our advertising partners, and our service providers, may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
- Online activity data containing details of your visits to our Website, including traffic data, approximate location derived from your IP address, logs, and other communication data and the resources that you access and use on the Website.
- Device Data and information about your internet connection, including your IP address, operating system, and browser type.
These technologies help us to improve our Website and to deliver a better and more personalized service, including by enabling us to:
- Estimate our audience size and usage patterns.
- Store information about your preferences, allowing us to customize our Website according to your individual interests.
- Speed up your searches.
- Recognize you when you return to our Website.
- Advertise to you.
The technologies we use for this automatic data collection may include:
- Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. Cookies allow us to collect information such as browser type, time spent on the Website, pages visited and other traffic data. We do not currently respond to browser do-not-track settings. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
- Web Beacons. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
- Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.
- Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of the services and report on activities and trends. This service may also collect information regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to www.google.com/policies/privac…/, and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpag…. In addition, we use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.
We may tie this information to personal information about you that we collect from other sources or you provide to us. If we do, we will treat the combined information as personal information as long as it is combined.
Personal Information We Obtain From Third Parties
- We may maintain pages on social media platforms, such as X, LinkedIn, Facebook, and other third-party platforms. When you visit or interact with our pages on those platforms, the platform provider’s privacy policy will apply to your interactions and their collection, use and processing of your personal information. You or the platforms may provide us with information through the platform, and we will treat such information in accordance with this Privacy Policy.
- Other sources. We may obtain your personal information from other third parties, such as publicly available sources and data providers.
How We Use Your Personal Information
We use personal information that we collect about you or that you provide to us, including any personal information:
- To provide, operate, maintain, secure, and improve our services and present our Website and its contents to you.
- To provide you with information, products, or services that you request from us, respond to your requests, questions, and feedback, and to otherwise communicate with you about our services.
- To accomplish our business purposes, such as to maintain or modify our current services, develop new services, and for analysis for business reporting and to provide personalized services.
- To fulfill any other purpose for which you provide it.
- For compliance and protection, including:
- To comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
- Protect our, your or others’ rights, privacy, safety, or property (including by making and defending legal claims).
- Audit our internal processes for compliance with legal and contractual requirements and internal policies.
- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us.
- Prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activity, including cyberattacks and identity theft.
- To notify you about changes to our Website or any products or services we offer or provide though it.
- In any other way we may describe when you provide the information.
- For research and development, including to create aggregated, de-identified or other anonymous data from personal information we collect. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve the services, and promote our business.
- For any other purpose with your consent.
- For direct marketing purposes as permitted by law, including to contact you through email about goods and services that may be of interest to you. For more information, see Choices About How We Use Your Information.
- For interest-based advertising. We may engage advertising partners, including third party advertising companies and social media companies, to display ads on the services and other online services. These companies may use cookies and similar technologies to collect information about your interaction over time across the services and other online services and use that information to serve online ads that they think will interest you. We may also share information about our users with these companies to facilitate interest-based advertising to our or similar users (known as a “lookalike audience”) on other online platforms.
Disclosure of Your Personal Information
We may disclose personal information that we collect or you provide as described in this privacy policy to:
- Our subsidiaries and affiliates.
- Contractors, service providers, and other third parties we use to support our business (such as hosting, information technology, customer support, email delivery, and website analytics services).
- Professional advisors, such as lawyers, auditors, bankers, and insurers, where necessary in the course of the professional services that they render to us.
- A buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Website users is among the assets transferred.
- Authorities and others, including law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.
- Advertising partners, such as third-party advertising companies, including for the interest-based advertising purposes described above, which may collect information on the services through cookies and other automated technologies.
Choices About How We Use Your Personal Information
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
- Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
- Marketing Emails. You may opt out of receiving marketing-related emails from the Company by using the unsubscribe mechanism contained in each of these emails. Please note that if you opt out of receiving marketing-related emails from us, we may still send you important administrative messages, from which you cannot opt out.
Limit online tracking. Here are some of the additional ways you can limit online tracking:
- Block cookies. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Use the following links to learn more about how to control cookies and online tracking through your browser:
- Limit the use of advertising ID. You may be able to limit use of your mobile device’s advertising ID for interest-based advertising purposes through your device’s settings.
- Use privacy plug-ins or browsers. You can block our services from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, DuckDuckGo, Ghostery or uBlock Origin, and configuring them to block third party cookies/trackers. You can also install a browser add-on to opt out of Google Analytics.
- Advertising industry opt-outs. We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies:
- Platform opt-outs. The following advertising platforms offer opt-out features that let you opt out of use of your information for interest-based advertising:
Note that the above opt-out mechanisms are specific to the device or browser on which they are exercised. You will need to opt out on every browser and device that you use.
Third-Party Services
This privacy policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third-party operating any website or service to which the Website links. The inclusion of a link on the Website does not imply endorsement of the linked site or service by us or our affiliates.
Data Security
We seek to use reasonable measures designed to protect your personal information. The safety and security of your information also depends on you. Unfortunately, no transmission of information via the internet or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contact Information” section below.
Changes to Our Privacy Policy
It is our policy to post any changes we make to our privacy policy on this page. In some cases, we may also notify you through by additional means, such as by sending you an email. The date the privacy policy was last revised is identified at the top of the page. Please periodically visit our Website and this privacy policy to check for any changes.
Contact Information
To ask questions or comment about this privacy policy and our privacy practices, or to update the personal information you have provided to us, contact us at: hello@naturesfynd.com.